Old greek x Couch x Laziness economy
A neoclassical body, idealised and smooth, reclines on a synthetic throne: the couch.
The virility of ancient Greece meets the comfort of the gig economy. This is not a hero resting—it’s a monument to passivity, shaped by hyper-efficiency and over-servicing.
Everything is white. Everything is silent. The statue doesn’t speak, doesn’t move, doesn’t need to.
The ‘Uberlazied’ man is no longer a thinker or a warrior, just a user—optimised, idle, aesthetically sterile.
The tension lies in this contradiction: divine muscles, sculpted for action, petrified by convenience.
This is the perfect client of the laziness economy.
The one who scrolls instead of searching, who orders instead of moving, who clicks instead of acting.
The digital giants have no interest in awakening him. His inertia is their business model.
As long as he stays seated, he produces: data, engagement, money.
A body immobilised, a mind subdued—yet hyperprofitable.